Blue Dog Bakery Takes its Dog Treats International as the Company Expands Sales into Canada

Company celebrates most successful year with 30% growth

SEATTLE - October 30, 2012Blue Dog Bakery, America’s top selling natural dog treat brand, introduces select items from its line of healthy dog treats to the international canine community as they celebrate new distribution in Canada. 

Since the Seatttle-based company’s launch in 1998, Blue Dog Bakery has experienced tremendous growth within the U.S. market.  Over the past 10 months, grocery sales of Blue Dog Bakery treats have increased by 30%, making it the most successful year of sales in its 14 year history.

As of September 2012, Blue Dog Bakery’s treats have gone international. Dog owners can now purchase Blue Dog Bakery’s top selling dog treats at Walmart locations across Canada.  The company also hopes to expand Canadian distribution to additional retailers including, Target Canada and Canadian Tire, among other pet specialty stores.

This major milestone in Blue Dog Bakery’s history comes during a record setting year in which the company also released new packaging across its entire product line.

“We have had a tremendous year and expanding our distribution into Canada is a very exciting opportunity for us,” said Kyle Polanski, CEO of Blue Dog Bakery. “For years we have received requests for Blue Dog Bakery treats from Canadian consumers and we are thrilled to finally be able to meet that demand.”

Headquartered in Seattle, Washington, Blue Dog Bakery emerged as the first all-natural dog treat brand sold in major grocery retailers in the U.S. and has become a favorite of dogs and their owners.  Blue Dog Bakery’s philosophy has always been “why feed our dogs something that we wouldn’t eat ourselves?” With that guiding principal, each and every treat Blue Dog Bakery brings to the market, whether in Canada or in the United States, contains no animal by-products, no artificial flavors or colors, and no artificial preservatives.

To prepare for the shipments to Canada, Blue Dog Bakery implemented bi-lingual English and French packaging for all Canadian retailers and made an appearance in September at the country’s largest pet industry event, the PIJAC Trade Show in Toronto.

“We are very fortunate to have Walmart Canada as a partner in this expansion,” said Eric Koppelman, VP of Sales and Marketing for Blue Dog Bakery. “The initial reception of Blue Dog Bakery in Canada has been nothing but warm. We’re looking forward to building on Blue Dog Bakery’s success to make an impression in this new market and above all else see more happy and healthy dogs.”

As of September 2012 consumers can purchase Blue Dog Bakery’s More Flavors (20 oz.), Doggie Paws (10 oz.), Softies (10 oz.) and Perfect Trainers (6 oz.) at Walmart, Target and Loblaw’s locations throughout Canada.

 

About Blue Dog Bakery

Headquartered in Seattle, WA, Blue Dog Bakery was founded in 1998. As the first all-natural dog treat in the mass grocery market it is the nation’s top selling natural dog treat brand. Blue Dog Bakery will never waiver from its commitment to using only all-natural ingredients in each dog treat it brings to market – made in the U.S.A. with no animal by-products, no artificial flavors or colors, and no artificial preservatives.  As Blue Dog Bakery has grown, it has remained devoted to making healthy, all-natural treats for dogs, because a long and happy life goes paw-in-paw with good nutrition. Blue Dog Bakery uses only the highest quality bakery ingredients such as whole eggs, nonfat milk and whole wheat - making them easily digestible, full of fiber and protein and good for an overall balanced diet.

Media contact: Lara Thompson-Kravik, 206-323-6958, lara@bluedogbakery.com