Date: 7/8/2003
For More Information Contact:
Michael LeBel, Planet Friendly Public Relations
Blue Dog Bakery
Email Address: mic@planetfriendlypr.com
Telephone: 207-563-7695
Posted: 7/8/2003
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New, Healthy Cheese Flavored Dog Biscuits Made
from Human-Grade Ingredients
Seattle, WA – The company that created the first natural, premium
low-fat dog biscuits to be widely available in the U.S. has tails
wagging across the nation again with the launch of new Natural Cheese
Flavored Dog Treats. Made with the finest bakery ingredients, Blue
Dog Bakery’s Premium Natural Low-Fat Cheese Dog Biscuits are
a nutritious part of a balanced diet. There are no preservatives,
artificial flavors, artificial colors or animal by-products in the
biscuits – just healthy and nutritious ingredients such as unbleached
wheat flour, whole wheat flour, natural cheese, black-strap molasses,
soy oil, rolled oats, non-fat milk, salt and whole eggs.
The new Natural Cheese dog treats follow in the paw prints of Blue
Dog Bakery’s award-winning Premium All Natural Low Fat Peanut
Butter and Molasses Dog Biscuits. Pet Age, a leading pet industry
magazine, gave Blue Dog’s Peanut Butter and Molasses biscuits
a Pinnacle Award as “one of the 25 most exciting pet products
of 2002.”
The demand for natural dog products is growing fast. According to
the Natural Foods Merchandiser, sales of natural pet products in the
natural food store channel alone have grown to $177 million in 2001,
up 9% from 2000. The American Pet Products Manufacturers Association’s
2003-2004 survey found that 10% of all dog owners purchased natural
dog food. “People consider pets part of the family and want them
to be as healthy as possible,” says Blue Dog Bakery President
Margot Kenly. “That’s why we provide them with delicious
treats made from natural, high-quality bakery ingredients,” she
adds. Concerned about chemical additives and animal by-products in
other dog biscuits - as well as the alarming increase in dog obesity,
Kenly left the gourmet food industry in 1998 to start the Blue Dog
Bakery.
According to the APPMA, 12% of dogs and 17% of large breeds are overweight.
Other estimates claim 25% to 50% of dogs in the U.S. are obese. Dog
obesity is associated with increased risk of diabetes, cardiovascular
disease, respiratory disease and musculoskeletal dysfunction. “Treats
reward good behavior and that is why a healthier low-fat treat alternative
is very important,” says Kenly.
Blue Dog Bakery’s crunchy biscuits are easily digested and help
maintain strong teeth and fresh breath. Offered in fun large and small
animal shapes, the suggested retail price for a 24-ounce box is $3.99
and $9.99 for a 6-pound box. Blue Dog Bakery products enjoy wide distribution
and can be fetched at hundreds of grocery, pet and natural food stores
around the country. To find a location or to get more information,
please visit www.bluedogbakery.com , or call toll-free at 1-888-749-7229.