add joy to

your day & theirs

Natural choice

for everyday treating

meet our blue dog

Do you want to be chosen as the next Blue Dog of the Month? Fill out an application today.


Meet Sunnie, our August Blue Dog of the Month.

This husky-mix rescue may have a coat suited for winter, but she’s a beach girl through and through. Sunnie is partial to the sand and the waves, but she loves being anywhere outside, no matter the weather or the season! Other favorite activities include snuggling, sleeping, eating bugs and lounging in the sun. Her mama says her latest fun hobby is chasing the neighborhood chickens and bunnies. 

Sunnie can’t decide which Doggie Paws flavor she likes best. Maple Bacon? Peanut Butter? They both smell so good… and that’s what matters to her most! Doggie Paws are small by design—a perfect bite-sized option for frequent treating. So go ahead and enjoy them both, Sunnie. You deserve it.

New Mini Crunch Assorted Flavors are available NOW at Target!

NEW Marrowbakes™ Beef Flavor with real Bone Marrow are now available at selected Walmart Stores!

Ruffy needs help in the kitchen!

join ruffy’s test kitchen

Ruffy’s Test Kitchen is a fan advisory group that provides feedback and educates us on your vision for the perfect dog treat. The group will participate in surveys several times a year and will receive coupons, product, special swag and more as rewards!

members will

educate us on what is most important to you and your dog

gain first insight into brand news and product innovation.

receive coupons, product, swag and more as rewards!

member’s responsibility

to complete at least (4) surveys a year in a timely manner.

provide your most honest and detailed feedback.

always have your dog’s best interest in mind!